M\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259l\u0259rinin susdu\u011fu yerd\u0259 yadda\u015f da susur
\nBir vaxtlar redaksiyalarda m\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259si vard\u0131. O \u015f\u00f6b\u0259d\u0259 \u00e7al\u0131\u015fan insanlar x\u0259b\u0259rin t\u0259kc\u0259 bu g\u00fcn \u00fc\u00e7\u00fcn deyil, sabah \u00fc\u00e7\u00fcn d\u0259 laz\u0131m oldu\u011funu bilirdil\u0259r. Onlar kitab t\u0259qdimatlar\u0131na gedir, tama\u015falara bax\u0131r, s\u0259rgil\u0259ri izl\u0259yir, r\u0259ssamlarla, yaz\u0131\u00e7\u0131larla, aktyorlarla s\u00f6hb\u0259t edir, yeni n\u0259\u015frl\u0259r haqq\u0131nda yaz\u0131lar haz\u0131rlay\u0131rd\u0131lar. Onlar\u0131n m\u0259qs\u0259di sensasiya yaratmaq yox, fikir m\u00fcbadil\u0259si formala\u015fd\u0131rmaq idi. M\u0259d\u0259niyy\u0259t yazarlar\u0131 bir n\u00f6v d\u00f6vr\u00fcn m\u0259d\u0259ni salnam\u0259\u00e7il\u0259ri say\u0131l\u0131rd\u0131. Onlar zaman\u0131n ruhunu, c\u0259miyy\u0259tin estetik d\u00fc\u015f\u00fcnc\u0259sini v\u0259 m\u0259n\u0259vi axtar\u0131\u015flar\u0131n\u0131 s\u00f6zl\u0259 yadda\u015fa k\u00f6\u00e7\u00fcr\u00fcrd\u00fcl\u0259r.
\nSonra zaman d\u0259yi\u015fdi. Media s\u00fcr\u0259tl\u0259ndi, internet h\u0259yat\u0131m\u0131z\u0131n ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrildi. Klikl\u0259r, bax\u0131\u015f saylar\u0131, reytinql\u0259r redaksiya f\u0259aliyy\u0259tinin \u0259sas \u00f6l\u00e7\u00fc vahidin\u0259 \u00e7evrildi. X\u0259b\u0259rin \u00f6mr\u00fc getdikc\u0259 q\u0131sald\u0131. Bir ne\u00e7\u0259 saat \u0259vv\u0259l yay\u0131mlanan informasiya art\u0131q k\u00f6hn\u0259 hesab olunma\u011fa ba\u015flad\u0131. Bel\u0259 bir m\u00fchitd\u0259 m\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259l\u0259ri redaktorlar\u0131n g\u00f6z\u00fcnd\u0259 g\u0259lirsiz v\u0259 diqq\u0259t \u00e7\u0259km\u0259y\u0259n sah\u0259 kimi g\u00f6r\u00fcnm\u0259y\u0259 ba\u015flad\u0131.
\n\u018fvv\u0259lc\u0259 m\u0259d\u0259niyy\u0259t s\u0259hif\u0259l\u0259ri ki\u00e7ildi. Sonra h\u0259min \u015f\u00f6b\u0259l\u0259rd\u0259 \u00e7al\u0131\u015fan jurnalistl\u0259rin say\u0131 azald\u0131ld\u0131. Bir \u00e7ox pe\u015f\u0259kar m\u0259d\u0259niyy\u0259t yazarlar\u0131 ba\u015fqa sah\u0259l\u0259r\u0259 \u00fcz tutdu, b\u0259zil\u0259ri is\u0259 yazmaqdan tamamil\u0259 uzaqla\u015fd\u0131. Bu g\u00fcn informasiya m\u0259kan\u0131 minl\u0259rl\u0259 x\u0259b\u0259rl\u0259 doludur. Q\u0259zalar, qalmaqallar, sosial \u015f\u0259b\u0259k\u0259 m\u00fcbahis\u0259l\u0259ri, siyasi b\u0259yanatlar v\u0259 g\u00fcnd\u0259lik sensasiyalar fasil\u0259siz \u015f\u0259kild\u0259 yay\u0131l\u0131r. \u0130nsan bir g\u00fcn \u0259rzind\u0259 y\u00fczl\u0259rl\u0259 ba\u015fl\u0131q oxuyur, lakin h\u0259ft\u0259nin sonunda onlar\u0131n b\u00f6y\u00fck hiss\u0259sini xat\u0131rlam\u0131r.
\nM\u0259d\u0259niyy\u0259t jurnalistikas\u0131 is\u0259 f\u0259rqli missiyaya malik idi. O, hadis\u0259l\u0259ri sad\u0259c\u0259 qeyd etmirdi, onlar\u0131n m\u0259nas\u0131n\u0131 izah edirdi. M\u0259d\u0259niyy\u0259t m\u00fcxbiri yaln\u0131z t\u0259dbir haqq\u0131nda m\u0259lumat vermir, h\u0259min hadis\u0259nin c\u0259miyy\u0259t \u00fc\u00e7\u00fcn \u0259h\u0259miyy\u0259tini \u015f\u0259rh edir, onu daha geni\u015f kontekstd\u0259 t\u0259qdim edirdi. M\u0259hz buna g\u00f6r\u0259 d\u0259 m\u0259d\u0259niyy\u0259t yaz\u0131lar\u0131 uzun\u00f6m\u00fcrl\u00fc olurdu.
\nBu sah\u0259 z\u0259ifl\u0259dikc\u0259 q\u0259rib\u0259 bir bo\u015fluq yarand\u0131. Tama\u015falar, kitablar, s\u0259rgil\u0259r v\u0259 filml\u0259r bar\u0259d\u0259 pe\u015f\u0259kar resenziyalar\u0131n yerini q\u0131sa elanlar, t\u0259dbir x\u0259b\u0259rl\u0259ri v\u0259 ya PR xarakterli m\u0259tnl\u0259r tutdu. M\u0259d\u0259niyy\u0259t hadis\u0259l\u0259ri haqq\u0131nda dan\u0131\u015f\u0131l\u0131r, amma onlar t\u0259hlil edilmir. Oxucuya m\u0259lumat verilir, lakin d\u00fc\u015f\u00fcnm\u0259k \u00fc\u00e7\u00fcn material t\u0259qdim olunmur.
\nHalbuki g\u0259l\u0259c\u0259kd\u0259 bir d\u00f6vr\u00fcn m\u0259d\u0259ni h\u0259yat\u0131n\u0131 ara\u015fd\u0131rmaq ist\u0259y\u0259n t\u0259dqiqat\u00e7\u0131 \u00fc\u00e7\u00fcn pe\u015f\u0259kar m\u0259d\u0259niyy\u0259t yaz\u0131lar\u0131 \u0259v\u0259zsiz m\u0259nb\u0259dir. T\u0259dbirl\u0259r ke\u00e7irilir, kitablar n\u0259\u015fr olunur, filml\u0259r \u00e7\u0259kilir, tama\u015falar s\u0259hn\u0259l\u0259\u015fdirilir. Ancaq onlar\u0131n \u0259ks\u0259riyy\u0259ti ciddi v\u0259 uzun\u00f6m\u00fcrl\u00fc ictimai m\u00fczakir\u0259y\u0259 \u00e7evril\u0259 bilmir. \u00c7\u00fcnki m\u00fczakir\u0259 yaratmaq \u00fc\u00e7\u00fcn \u0259vv\u0259lc\u0259 h\u0259min hadis\u0259ni g\u00f6r\u0259n, d\u0259y\u0259rl\u0259ndir\u0259n v\u0259 c\u0259miyy\u0259t\u0259 t\u0259qdim ed\u0259n pe\u015f\u0259kar insanlar laz\u0131md\u0131r.
\nM\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259l\u0259rinin yoxa \u00e7\u0131xmas\u0131 t\u0259kc\u0259 jurnalistikan\u0131n problemi deyil. Bu, h\u0259m d\u0259 c\u0259miyy\u0259tin \u00f6z yadda\u015f\u0131na m\u00fcnasib\u0259tinin g\u00f6st\u0259ricisidir. \u00c7\u00fcnki m\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259si sad\u0259c\u0259 t\u0259dbir anonsu vermirdi. O, d\u00f6vr\u00fcn yadda\u015f\u0131n\u0131 yarad\u0131rd\u0131. Bu g\u00fcn haqq\u0131nda yaz\u0131lmayan, m\u00fczakir\u0259 olunmayan m\u0259d\u0259ni hadis\u0259l\u0259r sabah tarix \u00fc\u00e7\u00fcn g\u00f6r\u00fcnm\u0259z olur.
\n\u0130ndi etiraz ed\u0259nl\u0259r tap\u0131lar ki, m\u0259d\u0259niyy\u0259t xadiml\u0259ri mediada kifay\u0259t q\u0259d\u0259r g\u00f6r\u00fcn\u00fcrl\u0259r. Do\u011frudur, g\u00f6r\u00fcn\u00fcrl\u0259r. Aktyorlar, m\u00fc\u011f\u0259nnil\u0259r, yaz\u0131\u00e7\u0131lar v\u0259 r\u0259ssamlar tez-tez m\u00fcsahib\u0259l\u0259r verirl\u0259r. Amma q\u0259rib\u0259dir ki, bu m\u00fcsahib\u0259l\u0259rin \u0259ks\u0259riyy\u0259tind\u0259 m\u0259d\u0259niyy\u0259tin \u00f6z\u00fc g\u00f6r\u00fcnm\u00fcr.
\nS\u00f6hb\u0259t yeni tama\u015fadan yox, \u015f\u0259xsi h\u0259yatdan gedir. Yaz\u0131\u00e7\u0131n\u0131n kitab\u0131ndan yox, g\u00fcnd\u0259lik v\u0259rdi\u015fl\u0259rind\u0259n dan\u0131\u015f\u0131l\u0131r. R\u0259ssam\u0131n yarad\u0131c\u0131l\u0131q axtar\u0131\u015flar\u0131 yox, sosial \u015f\u0259b\u0259k\u0259d\u0259 payla\u015fd\u0131\u011f\u0131 statuslar m\u00fczakir\u0259 edilir. Bir zamanlar jurnalist aktyordan s\u0259n\u0259ti haqq\u0131nda soru\u015furdu, indi is\u0259 onun kiml\u0259 k\u00fcs\u00fcl\u00fc olmas\u0131 daha maraql\u0131 hesab olunur. Bir vaxtlar yaz\u0131\u00e7\u0131n\u0131n \u0259s\u0259rl\u0259ri m\u00fczakir\u0259 olunurdu, indi is\u0259 sosial \u015f\u0259b\u0259k\u0259d\u0259ki payla\u015f\u0131mlar\u0131 x\u0259b\u0259r m\u00f6vzusuna \u00e7evrilir.
\nBel\u0259likl\u0259, m\u0259d\u0259niyy\u0259t jurnalistikas\u0131 yava\u015f-yava\u015f \u015fou-biznes jurnalistikas\u0131na transformasiya olunur. Bu is\u0259 c\u0259miyy\u0259tin m\u0259d\u0259ni d\u00fc\u015f\u00fcnc\u0259 m\u00fchitini z\u0259ifl\u0259dir. \u00c7\u00fcnki m\u0259d\u0259niyy\u0259t haqq\u0131nda dan\u0131\u015fmaqla m\u0259d\u0259niyy\u0259t xadiml\u0259ri haqq\u0131nda dan\u0131\u015fmaq eyni \u015fey deyil. Birincisi yarad\u0131c\u0131l\u0131\u011f\u0131n v\u0259 ideyalar\u0131n m\u00fczakir\u0259sidir, ikincisi is\u0259 \u00e7ox vaxt \u015f\u0259xsl\u0259rin \u00f6z\u0259l h\u0259yat\u0131na y\u00f6n\u0259lmi\u015f maraqdan ibar\u0259tdir.
\n\u018fn d\u00fc\u015f\u00fcnd\u00fcr\u00fcc\u00fc m\u0259qam is\u0259 budur ki, ill\u0259rl\u0259 m\u0259d\u0259niyy\u0259t sah\u0259sind\u0259 \u00e7al\u0131\u015fan, bu m\u00fchitin probleml\u0259rini, inki\u015faf yollar\u0131n\u0131 v\u0259 d\u0259y\u0259rl\u0259rini bil\u0259n insanlar k\u0259narda qal\u0131r. Onlar\u0131n yerini is\u0259 b\u0259z\u0259n m\u0259d\u0259niyy\u0259tl\u0259 deyil, \u015fou m\u0259kan\u0131 il\u0259 tan\u0131nan simalar tutur. N\u0259tic\u0259d\u0259 pe\u015f\u0259kar m\u0259d\u0259niyy\u0259t t\u0259nqidi, analitik yaz\u0131lar v\u0259 resenziya \u0259n\u0259n\u0259si getdikc\u0259 z\u0259ifl\u0259yir.
\nC\u0259miyy\u0259t yaln\u0131z iqtisadi g\u00f6st\u0259ricil\u0259rl\u0259, siyasi hadis\u0259l\u0259rl\u0259 v\u0259 g\u00fcnd\u0259lik x\u0259b\u0259rl\u0259rl\u0259 ya\u015fam\u0131r. Onun ruhu da var. O ruhun ad\u0131 is\u0259 m\u0259d\u0259niyy\u0259tdir. M\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259l\u0259ri m\u0259hz h\u0259min ruhun s\u0259sini yaz\u0131ya \u00e7evir\u0259n m\u0259kanlar idi. Bu s\u0259s z\u0259ifl\u0259dikc\u0259, c\u0259miyy\u0259t \u00f6z yadda\u015f\u0131n\u0131n bir hiss\u0259sini itirir.
\nB\u0259lk\u0259 d\u0259 bu g\u00fcn m\u0259d\u0259niyy\u0259t jurnalistikas\u0131na \u0259vv\u0259lkind\u0259n daha \u00e7ox ehtiyac var. \u00c7\u00fcnki informasiya bollu\u011fu d\u00f6vr\u00fcnd\u0259 m\u0259lumat tapmaq \u00e7\u0259tin deyil. \u00c7\u0259tin olan h\u0259min m\u0259lumatlar\u0131n i\u00e7\u0259risind\u0259n m\u0259nan\u0131 tapmaqd\u0131r. M\u0259d\u0259niyy\u0259t jurnalistikas\u0131n\u0131n \u0259sas missiyas\u0131 da m\u0259hz budur \u2014 d\u00f6vr\u00fcn hadis\u0259l\u0259rini g\u0259l\u0259c\u0259k \u00fc\u00e7\u00fcn yadda\u015fa \u00e7evirm\u0259k.<\/p>\n
M\u00fc\u0259llif: G\u00fcnel Musa<\/strong><\/span><\/p>\n M\u0259nb\u0259: Odlar.media<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" M\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259l\u0259rinin susdu\u011fu yerd\u0259 yadda\u015f da susur Bir vaxtlar redaksiyalarda m\u0259d\u0259niyy\u0259t \u015f\u00f6b\u0259si vard\u0131. O \u015f\u00f6b\u0259d\u0259 \u00e7al\u0131\u015fan insanlar x\u0259b\u0259rin t\u0259kc\u0259 bu g\u00fcn \u00fc\u00e7\u00fcn deyil, sabah \u00fc\u00e7\u00fcn d\u0259 laz\u0131m oldu\u011funu bilirdil\u0259r. Onlar… <\/p>\n","protected":false},"author":537,"featured_media":78941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,1],"tags":[],"class_list":["post-78940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kos","category-manset"],"_links":{"self":[{"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts\/78940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/users\/537"}],"replies":[{"embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78940"}],"version-history":[{"count":1,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts\/78940\/revisions"}],"predecessor-version":[{"id":78942,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts\/78940\/revisions\/78942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/media\/78941"}],"wp:attachment":[{"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}