{"id":49937,"date":"2025-08-19T08:44:49","date_gmt":"2025-08-19T04:44:49","guid":{"rendered":"https:\/\/azerbaycan.media\/?p=49937"},"modified":"2025-08-19T08:44:49","modified_gmt":"2025-08-19T04:44:49","slug":"hami-ist%c9%99yir-ki-h%c9%99r-sey-muft%c9%99-olsun-elcin-sixli","status":"publish","type":"post","link":"https:\/\/odlar.media\/?p=49937","title":{"rendered":"\u201cHam\u0131 ist\u0259yir ki, h\u0259r \u015fey m\u00fcft\u0259 olsun\u201d \u2013 El\u00e7in \u015e\u0131xl\u0131"},"content":{"rendered":"
\u00a0\u201cM\u0259tbuatdan naraz\u0131sansa, informasiyan\u0131n \u0259mt\u0259\u0259 oldu\u011funu ba\u015fa d\u00fc\u015f\u0259r\u0259k, m\u00fcft\u0259y\u0259 qa\u00e7ma v\u0259 median\u0131n m\u00fcst\u0259qilliyini s\u0259n t\u0259min et\u201d<\/strong><\/p>\n

 <\/p>\n

B\u0259z\u0259n d\u00fcnyan\u0131n \u201cNew York Times\u201d\u0131na, \u201cVashinqton Post\u201duna, \u201cLe Monde\u201d, \u201cLe Figaro\u201dsuna qibt\u0259 il\u0259 yana\u015f\u0131r, \u00f6z-\u00f6z\u00fcm\u00fcz\u0259 d\u00fc\u015f\u00fcn\u00fcr\u00fck: nec\u0259 olur ki, bu n\u0259\u015frl\u0259r milyonlarla tirajla \u00e7\u0131x\u0131r? Nec\u0259 olur ki, insanlar h\u0259r s\u0259h\u0259rl\u0259rini q\u0259zetl\u0259 a\u00e7\u0131rlar. \u018flb\u0259tt\u0259, kifay\u0259t q\u0259d\u0259r d\u0259rin m\u00f6vzudur. S\u0259b\u0259bl\u0259r d\u0259 az deyil. Bunlardan \u0259n ba\u015fl\u0131cas\u0131 is\u0259 Avropada v\u0259 Amerikada informasiyaya veril\u0259n d\u0259y\u0259rdir.<\/p>\n

 <\/p>\n

Oxucular q\u0259zetl\u0259ri pulla almaqla yana\u015f\u0131, h\u0259tta saytlardak\u0131 x\u0259b\u0259rl\u0259rl\u0259 tan\u0131\u015f olmaqdan \u00f6tr\u00fc d\u0259 v\u0259sait \u00f6d\u0259m\u0259y\u0259 raz\u0131d\u0131rlar. Yet\u0259r ki, \u0259n son yenilikl\u0259rl\u0259 tan\u0131\u015f olsunlar. H\u0259l\u0259 ill\u0259r \u0259vv\u0259ld\u0259n Q\u0259rbd\u0259 geni\u015f yay\u0131lan bu tendensiyaya \u00f6lk\u0259mizd\u0259 d\u0259 bir ne\u00e7\u0259 d\u0259f\u0259 c\u0259hd edilm\u0259sin\u0259 r\u0259\u011fm\u0259n, dem\u0259k olar, n\u0259tic\u0259siz qal\u0131b.<\/p>\n

 <\/p>\n

AYNA x\u0259b\u0259r verir ki, median\u0131n g\u0259l\u0259c\u0259k taleyin\u0259 t\u0259sir ed\u0259c\u0259k bu vacib m\u0259qam bar\u0259d\u0259 \u201cAyna-Zerkalo\u201d q\u0259zetinin ba\u015f redaktoru El\u00e7in \u015e\u0131xl\u0131 \u201c\u015e\u0259rq\u201d q\u0259zetin\u0259 m\u00fcsahib\u0259 verib. M\u00fcsahib\u0259nin aktuall\u0131\u011f\u0131n\u0131 n\u0259z\u0259r\u0259 alaraq istinadla t\u0259qdim edirik:<\/p>\n

 <\/p>\n

– \u0130nformasiyan\u0131n pulla sat\u0131lmas\u0131na m\u00fcnasib\u0259tiniz nec\u0259dir?<\/strong><\/p>\n

 <\/p>\n

– \u00c7ox yax\u015f\u0131. Az\u0259rbaycanda eyni t\u0259cr\u00fcb\u0259ni t\u0259tbiq etm\u0259y\u0259 \u00e7al\u0131\u015fsaq da, al\u0131nmay\u0131b.<\/p>\n

 <\/p>\n

– Niy\u0259?<\/strong><\/p>\n

 <\/p>\n

– \u00c7\u00fcnki k\u00fctl\u0259vilik yoxdur. Tutal\u0131m, Az\u0259rbaycanda min sayt var. Onlardan biri pullu xidm\u0259t g\u00f6st\u0259rm\u0259y\u0259 ba\u015flayanda, dig\u0259r 999 f\u0259aliyy\u0259tl\u0259rini eyni qaydada davam etdir\u0259r\u0259k, yeniliyin formala\u015fmas\u0131na mane olur. Amma b\u00fct\u00fcn saytlar eyni vaxtda pullu xidm\u0259t g\u00f6st\u0259rm\u0259y\u0259 ba\u015flasa, bir m\u00fcdd\u0259td\u0259n sonra oxucular da informasiyaya v\u0259sait \u00f6d\u0259m\u0259y\u0259 v\u0259rdi\u015f ed\u0259rl\u0259r.<\/p>\n

 <\/p>\n

– S\u00f6z\u00fcged\u0259n t\u0259cr\u00fcb\u0259ni bel\u0259 vacib ed\u0259n n\u0259dir?<\/strong><\/p>\n

 <\/p>\n

– Birincisi, K\u0130V \u00f6z\u00fc-\u00f6z\u00fcn\u00fc maliyy\u0259l\u0259\u015fdir\u0259 bil\u0259c\u0259k v\u0259 bununla da m\u00fcst\u0259qilliyini t\u0259min ed\u0259c\u0259k. \u0130kincisi is\u0259 bel\u0259likl\u0259, h\u0259m d\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259ki h\u0259rc-m\u0259rcliy\u0259 son qoyulacaq.<\/p>\n

 <\/p>\n

– Haqq\u0131nda dan\u0131\u015fd\u0131\u011f\u0131m\u0131z s\u0259b\u0259bl\u0259 \u0259laq\u0259d\u0259r olaraq saytlar\u0131n i\u015fi, dey\u0259s\u0259n, daha a\u011f\u0131rd\u0131r…<\/strong><\/p>\n

 <\/p>\n

-\u018fvv\u0259ll\u0259r bel\u0259 problem yox idi. \u00c7\u00fcnki oxucu q\u0259zetd\u0259ki x\u0259b\u0259ri oxumaq namin\u0259 pul verib, onu al\u0131rd\u0131. \u0130nternet meydana \u00e7\u0131xd\u0131qdan sonra is\u0259 v\u0259ziyy\u0259t d\u0259yi\u015fdi. Ham\u0131 ist\u0259yir ki, h\u0259r \u015fey m\u00fcft\u0259 olsun. Bu, Sovet d\u00f6vr\u00fcnd\u0259n g\u0259l\u0259n pis ad\u0259tdir. H\u0259m d\u0259 \u0259slind\u0259 m\u00fcft\u0259 deyil. Ax\u0131 oxucu onlayn m\u00fchitd\u0259n istifad\u0259 etm\u0259kd\u0259n \u00f6tr\u00fc internet pulu, i\u015f\u0131q pulu \u00f6d\u0259yir. Eyni zamanda h\u0259min texniki cihaz\u0131-komp\u00fcteri, plan\u015feti, smartfonu v\u0259 s. al\u0131r. Vasit\u0259l\u0259r\u0259 pul \u00f6d\u0259m\u0259k, vasit\u0259l\u0259rin vasit\u0259sil\u0259 informasiyan\u0131 \u00f6d\u0259ni\u015fsiz \u0259ld\u0259 etm\u0259k d\u00fczg\u00fcn deyil.<\/p>\n

\"New<\/p>\n

– S\u00f6z\u00fcged\u0259n praktika d\u00fcnyada \u00e7oxdan m\u00f6vcuddur…<\/strong><\/p>\n

 <\/p>\n

-\u018flb\u0259tt\u0259. M\u0259\u015fhur \u201cNew York Times\u201d ill\u0259rdir ki, bu t\u0259cr\u00fcb\u0259d\u0259n istifad\u0259 edir. M\u0259s\u0259l\u0259n bu g\u00fcn x\u0259b\u0259rin bir abzas\u0131n\u0131 t\u0259qdim edir, \u0259g\u0259r oxucu davam\u0131 il\u0259 tan\u0131\u015f olmaq ist\u0259yirs\u0259, pul \u00f6d\u0259m\u0259lidir. V\u0259 ya, \u0259ksin\u0259, vaxt \u00e7atd\u0131rsa oxucu onu bu g\u00fcn pulsuz oxuya bil\u0259r. Sabahdan etibar\u0259n is\u0259 h\u0259min x\u0259b\u0259r \u00f6d\u0259ni\u015fli olacaq. Ad\u0131n\u0131 \u00e7\u0259kdiyim q\u0259zetin sayt\u0131n\u0131n bir ayl\u0131q abun\u0259si 99 sent, y\u0259ni t\u0259xmin\u0259n bir dollard\u0131r. Onun 4-6 milyon abun\u0259\u00e7isi var. \u0130ndi qazan\u0131lan g\u0259liri siz t\u0259s\u0259vv\u00fcr edin.<\/p>\n

 <\/p>\n

– M\u00fcst\u0259qil g\u0259lir hesab\u0131na \u00f6z\u00fc-\u00f6z\u00fcn\u00fc maliyy\u0259l\u0259\u015fdirm\u0259 K\u0130V-in simas\u0131n\u0131 nec\u0259 d\u0259yi\u015f\u0259 bil\u0259r?<\/strong><\/p>\n

 <\/p>\n

-Bu, \u00e7ox m\u00fch\u00fcm m\u0259qamd\u0131r. \u018fg\u0259r m\u0259tbu n\u0259\u015fr maddi c\u0259h\u0259td\u0259n m\u00fcst\u0259qildirs\u0259, yazd\u0131qlar\u0131nda da m\u00fcst\u0259qil olur. N\u0259 yalan, n\u0259 qeyri-d\u0259qiq x\u0259b\u0259r, n\u0259 d\u0259 xahi\u015f-minn\u0259tli yaz\u0131 yaz\u0131r. H\u0259min amili oxucu da bilm\u0259lidir. Oxucu, auditoriya anlamal\u0131d\u0131r ki, obyektiv informasiya, do\u011fru x\u0259b\u0259r ist\u0259yirs\u0259, maddi m\u00fcst\u0259qilliyi \u00f6z\u00fc t\u0259min etm\u0259lidir. \u00dcmumiyy\u0259tl\u0259, informasiya \u0259n bahal\u0131 \u0259mt\u0259\u0259dir.<\/p>\n

 <\/p>\n

– N\u0259 \u00fc\u00e7\u00fcn bu q\u0259na\u0259td\u0259siniz?<\/strong><\/p>\n

 <\/p>\n

– \u00c7\u00fcnki infiormasiyal\u0131 adam i\u015fini d\u00fczg\u00fcn qura bil\u0259r. Ba\u015f ver\u0259nl\u0259rd\u0259n bix\u0259b\u0259r olanlar is\u0259 b\u0259z\u0259n h\u0259yat\u0131 bahas\u0131na ba\u015fa g\u0259l\u0259 bil\u0259n s\u0259hvl\u0259r\u0259 yol verirl\u0259r.<\/p>\n

 <\/p>\n

– Dem\u0259li, m\u0259tbuat\u0131n m\u00fcst\u0259qilliyini t\u0259min etm\u0259k \u00fc\u00e7\u00fcn ilk t\u0259\u015f\u0259bb\u00fcs auditoriyadan g\u0259lm\u0259lidir?<\/strong><\/p>\n

 <\/p>\n

-Almaniyada milyonlarla tirajla \u00e7\u0131xan \u201cBerliner Saytunq\u201d q\u0259zeti var. Bu m\u0259tbu orqan reklam vermir. Oxucu deyir ki, \u0259g\u0259r s\u0259n reklam vers\u0259n, reklam\u00e7\u0131n\u0131n\u0131n maraqlar\u0131na uy\u011fun davranacaqsan. Bu m\u0259qam\u0131 n\u0259z\u0259r\u0259 alaraq q\u0259zet\u0259 abun\u0259 olur v\u0259 real informasiyan\u0131 t\u0259l\u0259b edirl\u0259r. \u201cBerliner Saytunq\u201d da t\u0259kc\u0259 abun\u0259 hesab\u0131na f\u0259aliyy\u0259t g\u00f6st\u0259rir v\u0259 t\u0259l\u0259bi \u00f6d\u0259yir. N\u0259z\u0259riniz\u0259 \u00e7atd\u0131r\u0131m ki, bu m\u0259tbu orqanla h\u0259l\u0259 10-15 il \u0259vv\u0259l Almaniyada olark\u0259n tan\u0131\u015f olmu\u015fdum.<\/p>\n

\"Yubileyin<\/p>\n

– B\u0259z\u0259n bizd\u0259 median\u0131n qeyri-d\u0259qiq informasiya verm\u0259yind\u0259n gileyl\u0259nirl\u0259r…<\/strong><\/p>\n

 <\/p>\n

– M\u0259tbuatdan naraz\u0131sansa, informasiyan\u0131n \u0259mt\u0259\u0259 oldu\u011funu ba\u015fa d\u00fc\u015f\u0259r\u0259k, m\u00fcft\u0259y\u0259 qa\u00e7ma v\u0259 median\u0131n m\u00fcst\u0259qilliyini s\u0259n t\u0259min et. Yox, pul \u00f6d\u0259m\u0259k ist\u0259mirs\u0259ns\u0259, onda n\u0259 is\u0259 t\u0259l\u0259b etm\u0259 v\u0259 incim\u0259.<\/p>\n<\/article>\n

M\u00fc\u0259llif:\u00a0Ayna.az<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u201cM\u0259tbuatdan naraz\u0131sansa, informasiyan\u0131n \u0259mt\u0259\u0259 oldu\u011funu ba\u015fa d\u00fc\u015f\u0259r\u0259k, m\u00fcft\u0259y\u0259 qa\u00e7ma v\u0259 median\u0131n m\u00fcst\u0259qilliyini s\u0259n t\u0259min et\u201d   B\u0259z\u0259n d\u00fcnyan\u0131n \u201cNew York Times\u201d\u0131na, \u201cVashinqton Post\u201duna, \u201cLe Monde\u201d, \u201cLe Figaro\u201dsuna qibt\u0259 il\u0259 yana\u015f\u0131r,… <\/p>\n","protected":false},"author":4,"featured_media":49938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-49937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musahib"],"_links":{"self":[{"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts\/49937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49937"}],"version-history":[{"count":2,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts\/49937\/revisions"}],"predecessor-version":[{"id":49940,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/posts\/49937\/revisions\/49940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=\/wp\/v2\/media\/49938"}],"wp:attachment":[{"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odlar.media\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}